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info@ijpmedia.com

Web Design & Development

Captivate your audience with a custom website that converts visitors into loyal customers.

Web Maintenance & Hosting

Ensure your website stays backed up and secure, while running smoothly, with our reliable hosting and maintenance services.

Search Engine Optimization

Dominate search engine rankings and drive traffic to your website with our expert SEO services.

Google & Meta Tracking

Analyze website traffic and user behavior to get data-driven recommendations to improve your online strategy.

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Google & Meta Tracking

Identify your business’ specific target audience through Google and Meta’s analytical tools and acquire more ROI from your digital marketing efforts.

Unlock the Power of Google Analytics & Facebook Pixel

With comprehensive tracking services like Google Analytics and Facebook Pixel, you can target your ideal customers, unlock new growth opportunities, and achieve measurable results.

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Gain Actionable Insights from User Behavior

Track website traffic, user engagement and conversion rates. Understand your audience demographics and interests for targeted campaigns. Identify high-performing pages to optimize marketing strategies.

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Increase ROI with Data-Driven Marketing Decisions

Monitor the effectiveness of your advertising campaigns in real-time. Identify which channels and campaigns are driving the most conversions, and allocate resources more efficiently for maximum impact

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Optimize Customer Journey for Higher Conversions

Analyze user behavior at each touchpoint to identify drop-off points. Implement remarketing campaigns to re-engage potential customers. Test and optimize landing pages and funnels to improve conversion rates

Our Data Tracking Process

Follow our 4 easy steps to start tracking your digital marketing efforts effectively and optimize your ROI directly to your target audience.

Setup Google Analytics

Implement Facebook Pixel

Track & Analyze Data

Optimize & Improve Performance

1

Setup Google Analytics

Our team of experts will guide you through the installation and setup process of Google Analytics to ensure accurate and comprehensive tracking of your website data. With Google Analytics, you’ll have access to detailed insights about your website visitors, their behavior, and the impact of your marketing campaigns.

We will help you configure the goals and funnels that are specific to your business objectives. By collecting valuable data on user interactions, we can measure key performance indicators and identify areas for improvement. With this information, you can make data-driven decisions to enhance the user experience and increase conversions.

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Implement Facebook Pixel

Our team will assist you in implementing the Facebook Pixel, a powerful tool that allows you to track users across various devices and platforms. By integrating the Facebook Pixel with your website, you can measure the effectiveness of your Facebook campaigns, optimize ad spend, and drive more conversions.

We will help you set up custom events and conversions to accurately measure and attribute actions taken on your website to your Facebook ads. This data will provide insights into the customer journey, allowing you to refine your campaigns and target the right audience with compelling messages at the right time.

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Track and Analyze Data

Once the tracking systems are set up, our team will continuously monitor and analyze the data to provide you with valuable insights. We will create customized reports that highlight key metrics and trends, enabling you to make informed decisions and optimize your digital marketing strategies.

By tracking user behavior, we can identify areas of friction in the conversion process and implement strategies to improve user experience. Through in-depth analysis, we can determine which marketing efforts are driving the highest return on investment and adjust your campaigns accordingly.

 

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Optimize & Improve Performance

Armed with data-driven insights, our experts will work closely with you to optimize your digital marketing campaigns. We will identify opportunities to refine your messaging, targeting, and ad placements to maximize conversions and ROI.

A continuous improvement mindset is at the core of our strategy. We will regularly review your analytics data, make data-backed recommendations, and fine-tune your campaigns to ensure you stay ahead of the competition and achieve long-term success.

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